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  • ‎#Hashtagging 101‎

    By CrysTelCall On Business Services Comments May 08, 2014

    ‎#Hashtagging 101‎

    Ever since #Hashtags came out on Twitter in 2007, they've spread very quickly and became the most commonly used symbol on social media. Simply put, a #Hashtag is a number sign (#) that turns any word or group of words that directly follows it into a searchable link or keyword on Twitter, Vine, Facebook, Instagram, Tumblr, Google+ and Pinterest.

     

    People all over the world now use #Hashtags to organize conversations and discussions around a theme or a topic, tweet at events and engage in popular conversations online.

     

    With time, #Hashtags have evolved to become more than labeling tools; they’ve been repurposed by businesses and organizations in order; to expand their content reach online, target specific audiences and improve their SEO by researching interesting or popular trends, topics, activities or events and engage in conversations with potential customers in real-time.

     

    In doing so, they become part of the conversation, so to speak, and ensure that their updates and content reach a wider audience (more than just their followers) without paying a dime! But different #Hashtags have different purposes, as there are two common types of #Hashtags:

     

     

    • Trending #Hashtags: which are used to talk about a topic that has become popular, that's why they constantly change in real-time. Twitter and Google+ allow their users to check out a list of the trends that are most talked about. However, you can search what trends are popular using sites like Hashtags.org or Trendsmap.com that allows you to browse through popular trends based on geographical location.
      Example: #WorldCup2014

     

    • Content #Hashtags: are not necessarily popular or trending, they're simply used to improve your SEO and expand your reach online, for they get your updates seen by potential customers who searched for or used the #Hashtag you're using.
      Example: #CustomerService

     

     

    One important thing to bear in mind is that whichever type of #Hashtags you're using, it's important to keep them short, relevant, and not include more than 2-3 #Hashtags in one post or update because spamming trends is considered to be a big "DON'T" when it comes to social media etiquette.

     

    Want to improve your social media presence? Contact us, and we'll provide you with the best practices.