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  • Tips for Running a Successful Facebook ‎Business Page

    By CrysTelCall On Business Services Comments July 20, 2014

    Tips for Running a Successful Facebook ‎Business Page

    It's an undeniable fact that social media has taken the process of doing business to a whole new level in the past decade. Everything from: targeting audience, marketing services, job posting, launching new products, receiving customer feedback and providing support, can now be done using social media. With an estimated number of 1.19 billion monthly active users in 2013 who spend a total of 700+ billion minutes, Facebook is still considered to be one of the biggest social networks today.


    Having said that, signing up for a business Facebook page in order to reach out to potential customers, connect and engage with them, would definitely be the best first-step of a successful online marketing strategy. After that comes the issue of getting that page noticed, liked and recommended, and here's where these excellent tips that will help in driving success to your page, come in handy:



    1.    Fill out all the necessary information about the business that the website has, in the "About" section; that way, those who visit your Facebook page will get an idea about your business the same way those who visit your website. Make sure that all office hours, addresses and contact details are up-to-date.



    2.    In order to guarantee that your Facebook page is looking attractive and professional, you need to think about picking out the right profile image and cover photo, and keep in mind that they must be recognizable by your customers. The images could range from the logo of the brand or company to a picture of yourself if you solely offer a service for example. Whichever type of image you decide on, make sure they fit together and please avoid low quality and pixilated or inappropriate images.


    3.    Your content should be of extra value to your fans, so try to post interesting and engaging content by choosing relatively short posts (limit your posts to be 20% of the time promotional only), fun and original videos, and lots of images. Listen to your fans and encourage them to share their thoughts and feedback about the business or even the page itself. Try to go the extra mile by giving your Facebook fans access to exclusive information, news, discounts, promotions… etc.



    4.    Another Facebook feature that will definitely help you manage your time and keep you on track is the opportunity to schedule posts in advance! After choosing the right post, you can schedule for it to be posted at the time when most of your fans are online to get maximum rates of reach and engagement.



    5.    So now that you've gotten some interesting content on your Facebook page, what you need is to increase your page's visibility and reach a wider audience. And what better way to do that than to utilize Facebook's paid advertizing features! You can start a campaign by promote the entire page or even specific posts and you'll be able to target your audience by specifying age group, gender, geographic area or even interests.



    6.    Make use of Facebook's page "Insights" feature by constantly reviewing it to learn more about your fans and the type of posts that appeal to them the most. That way you can track the rates of engagement and use the results of the review to refine your social media strategy and improve your page.



    Check out our Dos and Don'ts articles to improve your brand's social media presence and engagement. Or contact us, so we can provide you with the latest social media marketing trends.